Donna and I went on a roadtrip today with her daughter Amber to complete the family Christmas visits. Along the way we discussed the content for her revamped website, and with it, the business benefits of IA.
Try as we might, we couldn’t come up with anything better than “You are going to do this stuff anyway - structure a site and some content to satisfy a business need. Hire me or some other smart person and we’ll help you to not screw it up”.
Can this be all there is?
Think about it. Boil it down. Thats the mantra of the entire web industry. You are going to build, implement, redesign this site, why not get a professional to help you not to screw it up.
We are all just walk talking insurance policies for the web. Keeping it from going feral.
Thanks Gary,
I suspected as much, thank you for confirming it
Best regards, Andrew
PS: just thought of the t-shirt… “Information Architecture: Helping You Not Screw Up Since 1989!”
Cheers, Andrew