Donna and I went on a roadtrip today with her daughter Amber to complete the family Christmas visits. Along the way we discussed the content for her revamped website, and with it, the business benefits of IA.
Try as we might, we couldn’t come up with anything better than “You are going to do this stuff anyway - structure a site and some content to satisfy a business need. Hire me or some other smart person and we’ll help you to not screw it up”.
Can this be all there is?