Matthew Hodgson and I were discussing the difference between the way we do IA and the practices of some of the process-centric user-centered design crowd.
An analogy that I drew, rightly or wrongly, was that we looked beyond the accepted thinking into the realm of meta-thinking, we are a little like Neo in The Matrix - while the process-centric crowd see the building, we look beyond the obvious, and see the code that makes up the building. I’m not talking about programming code here (although Matt and I have both been paid to code in the past), but an understanding of the true nature of things that goes beyond methodology or learning.
It sounds egotistical and perhaps it is. The wider IA community sometimes creates solutions that appear complex - some who do not know how they got there look at the solution and are impressed by the apparent complexity, and we who see beyond the walls look at the solution and are impressed by the elegant simplicity.

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